

What is digital marketing? Digital marketing refers to marketing techniques that make use of digital media channels. Nowadays, much of marketing is tending towards becoming “essentially digital”. When we consider digital marketing the first idea that comes to mind is the conventional form, through the internet. But it would be a mistake to forget mobile phones, tablets, GPS and other connected devices. It’s unnecessary to start by explaining the importance of digital marketing, because if you have found this article that means you’re already aware of its importance and you are trying to find out about the latest trends in 2018. Let’s try to satisfy your curiosity! - What are these digital marketing trends? The main digital marketing trends in 2018 are not totally new. Some of them have already existed for a few months or even years.Let’s take a look at these trends:
Nowadays we have access to so much data, but our brain cannot keep up and understand everything, so we will increasingly rely on tools to help comprehend the data.
Native Advertising also a common trend this year, and maybe, even more, sneakier than before (or should we just say “more effective” in attracting attention?!) - Dense Content: by providing useful content for customers, trying to share information in a way that offers a unique experience. After analyzing these different trends, one question comes to mind: Do these trends also arise in the market? Let’s check if the trends in the market are the same as those in the general market:
Content Marketing: Such as strong and personalized customer focus, quality content, word-of-mouth and influencer marketing - Video Live Streaming - As always WeChat is becoming stronger than ever.
User experience: responsive designs for mobile, iPad, and desktop screens.
Focus on the local market: the international companies will have to adapt their offer, services, and products to the Chinese local market.
Let’s see study cases - A successful case study:
Virtual reality case study: “New York Times takes the news to a new generation.” In a world that is constantly evolving, particularly in the digital arena, it is not unusual to see a decline in print sales. The challenge - How is it possible for a 165-year-old newspaper, such as the New York Times, to reach the next generation of readers? Nowadays the New York Times faces huge competition to try to keep the newspaper’s market share. They must contend with Facebook Instant Articles, Snapchat Stories and even Twitter. They needed to find an idea to attract new readers, the Millennials. The plan - The New York Times used virtual reality (VR) to meet the challenge.